https://globalnews.ca/news/6312424/west-edmonton-mall-galaxyland-hasbro/
When I first heard that Hasbro was going to do some
rebranding, I was cautiously excited.
While the results were medocre, I still believe this could be a seriously fun concept with a little imagination.
So presenting …what if Hasbro was allowed to fully cut loose
on rebranding West Edmonton mall.
Phase I: Equestrian Elegance - My Little Pony: Equestria Girls Fashion
District
This will be the fashion district. Since this will be mainly fashion and
clothing, my framing device is My Little Pony: Equestria Girls:
Equestria Couture:
Overview: The flagship store offering a wide range of
Equestria Girls-inspired fashion for children and teens.
Experience: Interactive dressing rooms with virtual mirrors
allowing visitors to "try on" virtual outfits inspired by their
favorite Equestria Girls characters.
Rainbow Threads Boutique:
Overview: Specializing in colorful and vibrant clothing
inspired by the Mane Six ponies.
Experience: Interactive displays allowing visitors to mix
and match different colors and styles to create their unique rainbow-themed
outfits.
Fluttershy's Fabrics Emporium:
Overview: A boutique focused on softer and nature-inspired
clothing, drawing inspiration from Fluttershy's character.
Experience: DIY stations where visitors can personalize
their clothes with fabric embellishments and designs.
Pinkie Pie's Party Palace:
Overview: A store filled with lively and playful
party-themed fashion items.
Experience: Regular in-store events with live music, dance,
and interactive fashion shows for a party atmosphere.
Rarity's Runway:
Overview: A high-end boutique featuring elegant and couture
fashion inspired by Rarity.
Experience: Weekly fashion shows showcasing the latest
trends and designs, with opportunities for visitors to participate.
Twilight's Trends Bookstore:
Overview: A bookstore with a focus on fashion literature,
design, and DIY guides.
Experience: Regular workshops and book signings by fashion
influencers and designers.
Rainbow Dash's Active Attire:
Overview: A store dedicated to athletic and activewear
inspired by Rainbow Dash's adventurous spirit.
Experience: An indoor climbing wall and interactive sports
challenges for visitors to engage in active play.
Spike's Accessories Den:
Overview: A store offering a variety of accessories, from
jewelry to bags, with a dragon-inspired twist.
Experience: Design-your-own accessory stations with guidance
from "Spike" attendants.
Overall Theme:
A vibrant and colorful atmosphere inspired by the magical
world of Equestria Girls.
Street performances, themed decorations, and periodic
character appearances to enhance the magical ambiance.
Events:
Fashion Week Spectacular: An annual event featuring runway
shows, pop-up shops, and fashion-related activities.
Character Meet-and-Greets: Scheduled appearances by
Equestria Girls characters for photos and autographs.
This My Little Pony: Equestria Girls-themed fashion district
in Phase I offers a diverse and immersive shopping experience for visitors of
all ages, creating a magical and memorable atmosphere within the mall.
Other stores within Phase 1
Baby Bliss Boutique (Baby Alive):
Overview: A store specializing in baby-themed clothing,
accessories, and interactive Baby Alive dolls.
Experience: Baby Alive demonstrations and a dedicated play
area for young visitors.
Descendants Delights (Descendants Dolls):
Overview: A store featuring fashion inspired by Disney
Descendants characters, including accessories and collectibles.
Experience: Themed events and fashion shows featuring
Descendants-inspired outfits.
Jem's Glam Haven (Jem and the Holograms):
Overview: A retro-themed store offering glamorous and flashy
fashion inspired by Jem and the Holograms.
Experience: Regular live performances by virtual holographic
"Jem" and "The Holograms" characters.
Phase II – Transformers Tech Haven & GI Joe Adventure Center with a
Dash of My Little Pony Magic
Phase II is known for two things: being the tech area and having galaxy
land. As a result, going for an overall
theme of transformers, but with a healthy sprinkling of other brands,
especially GI JOE.
1. Transformers Tech Haven:
Main Attraction: Transformers Tech Coasters
Reimagine existing roller coasters and rides with
Transformers themes, incorporating augmented reality elements for an immersive
experience.
·
Optimus Prime's Cybertron Challenge: A
cutting-edge virtual reality roller coaster.
·
Bumblebee's Adventure Race: An interactive
racing experience for visitors of all ages.
Tech Workshop Experience: Autobot Innovation Lab
·
Interactive workshops and exhibits exploring
futuristic technology inspired by the Transformers universe.
·
Educational programs focused on robotics and
tech advancements.
Shopping & Dining: Cybertron Marketplace
A retail area offering tech gadgets, Transformers
merchandise, and futuristic-themed items.
Energon Café: A tech-themed eatery serving energizing and
futuristic cuisine.
Interactive Zones: Decepticon vs. Autobot Arena
An augmented reality arena where visitors can engage in
friendly battles, choosing sides between Autobots and Decepticons.
Transformers VR Pods: Individual pods offering virtual
reality experiences, allowing visitors to step into the Transformers world.
2. GI Joe Adventure Center:
Main Attraction: GI Joe Mindbender's Mindbender
Revitalize the Mindbender roller coaster with GI Joe
theming, incorporating elements inspired by Doctor Mindbender's mind control
experiments.
Introduce story elements and immersive soundscapes during
the roller coaster ride.
G.I. Joe Adventure: "Silent Strike"
The dark ride takes visitors on an action-packed mission
alongside G.I. Joe's iconic ninja, Snake Eyes. Immersive environments with
high-tech settings, including Cobra strongholds and urban landscapes. Visitors enter through a high-tech G.I. Joe
briefing room, setting the stage for a covert mission. Riders equipped with
light blasters for an interactive element.
Interactive Experiences: GI Joe Training Camp
An interactive area where visitors can participate in
obstacle courses, climbing walls, and team-building activities inspired by GI
Joe training.
Merchandise & Collectibles: Joe's Surplus Depot
A retail store offering GI Joe merchandise, military-themed
collectibles, and exclusive items.
Dining Experience: Sergeant Slaughter's Mess Hall
A themed restaurant featuring military-inspired decor and a
menu with a variety of cuisines.
3. My Little Pony Magic Zone:
Magical Carousel Experience: Rainbow Dash's Flying Carousel
A vibrant and magical carousel ride inspired by My Little
Pony.
Customizable flying pony figurines for children to take home
as souvenirs.
Interactive Play Area: Ponyville Play Meadow
A whimsical play area with My Little Pony-themed structures,
slides, and activities.
Regular appearances by costumed characters for
meet-and-greets.
Themed Snack Stop: Pinkie Pie's Sweets Emporium
A colorful snack stop offering pony-themed treats, candies,
and desserts.
Integration:
Design cohesive signage and theming elements that blend the
Transformers, GI Joe, and My Little Pony worlds, ensuring a seamless transition
between the different areas.
Collaborate on special events where characters from these
diverse IPs come together for unique and memorable experiences.
Other Rides of Note
Nerf Duel
A battle arena where it’s nerf or nothing! Two sides compete to be the last person
standing.
Phase III: Monopoly Marketplace & Nautical Paradise
This area of the Mall is known for the World Waterpark, the
giant indoor lake . so I think of two
main themes: Gi Joe and Battleship, but
will mix in other material, particularly monopoly.
World Waterpark
This needs particular expansion
Toyland Reef:
Immerse the waterpark in vibrant colors and playful theming
inspired by beloved Hasbro toys. Murals and decor feature iconic characters and
elements from various Hasbro brands.
Playful Splash Zones:
Create interactive splash zones designed around Hasbro
brands like Nerf, Play-Doh, and My Little Pony, offering a dynamic and engaging
water play experience for younger visitors.
Adventure Islands:
Islands within the waterpark that represent different Hasbro
universes, such as Transformers Island, Monopoly Marina, and G.I. Joe Outpost,
each with unique theming and water attractions.
Hasbro's Aqua Arcade:
An area with
water-based arcade games and challenges inspired by classic Hasbro board games,
providing a blend of water fun and friendly competition.
Key Hasbro-Themed Slides:
Nerf Blaster Barrage:
Type: Multi-Lane Racing Slide
Description: Race down this multi-lane slide equipped with
water blasters, allowing riders to soak their opponents as they speed towards
the finish line.
Play-Doh Plunge:
Type: Twisting Body Slide
Description: Experience the twists and turns of this vibrant
slide that replicates the playful and malleable nature of Play-Doh.
My Little Pony Cascade:
Type: Family Raft Slide
Description: Glide down a family-friendly raft slide through
a cascading waterfall, surrounded by colorful My Little Pony theming.
Transformers Tidal Wave:
Type: High-Speed Aqua Coaster
Description: Embark on an aqua coaster adventure inspired by
Transformers, featuring high-speed drops and thrilling twists.
Monopoly Money Rapids:
Type: Adventure River
Description: Drift along a river filled with twists and
turns, encountering surprises and challenges inspired by the world of Monopoly.
Other Locations
Hasbro Maritime Expedition
·
An immersive boat ride exploring the nautical
worlds of Hasbro's properties, including Battleship, G.I. Joe naval missions,
and water-themed adventures.
·
Themed boats with interactive elements for an
engaging experience.
Battleship Command Center
·
A play area inspired by Battleship, featuring
water-themed games and challenges for children and families.
·
Water cannons and interactive elements for a
splash of fun.
G.I. Joe Aircraft Carrier Lake Spectacle:
·
Construct a large-scale G.I. Joe aircraft
carrier replica at the center of the lake.
·
Interactive exhibits on the carrier deck
showcasing G.I. Joe vehicles, equipment, and historical moments.
Cobra Frogman Synchronized Swimming Shows:
·
Regular performances featuring skilled
synchronized swimmers dressed as Cobra frogmen.
·
Choreographed routines set to music and narrated
to tell a story, combining entertainment and aquatic artistry.
Cobra Underwater Headquarters:
·
Design an underwater-themed area beneath the
lake's surface, accessible through glass tunnels or virtual reality
experiences.
·
Interactive exhibits showcasing Cobra's
underwater operations.
Monopoly Food Court
A food court with different sections themed after Monopoly
properties. For example, a Mediterranean-themed eatery for "Mediterranean
Avenue" and a dessert shop for "Boardwalk."
Phase IV: Hasbro Haven - Entertainment Retreat
This
Hasbro Haven in Phase 4 provides a relaxed and diverse entertainment experience
for visitors who prefer a more laid-back atmosphere. It caters to various
interests, from gaming and puzzles to theater and literature, creating an
inclusive space for visitors of all ages.
Clue Mystery Theater:
Mystery Dinner Shows: Regular interactive dinner theater
experiences inspired by the classic game of Clue.
Escape Room Adventures: Clue-themed escape rooms for
visitors seeking a challenging and immersive experience.
Monopoly Casino & Lounge:
Casino: A Monopoly-themed casino with classic casino games
such as blackjack, poker, and roulette.
Monopoly Lounge: A comfortable lounge area with themed
cocktails, Monopoly board games, and live entertainment.
Nerf Shooting Range:
Nerf Shooting Gallery: A safe and engaging shooting range
with Nerf blasters for visitors to practice their aim.
Target Challenges: Various shooting challenges with Nerf
targets and obstacles.
Scrabble & Sip Cafe:
Bookstore Integration: A bookstore with a cafe featuring
Scrabble-themed decor and word game nights.
Literary Events: Author meet-and-greets, book clubs, and
poetry readings in the cafe.
Puzzle Paradise:
Jigsaw Puzzle Center: An area with large communal tables for
assembling jigsaw puzzles featuring Hasbro characters and themes.
Puzzle Competitions: Regular puzzle competitions with
various difficulty levels.
Connect Four Lounge:
Gaming Lounge: A relaxed area with oversized Connect Four
games, chess, and other classic board games.
Board Game Nights: Host themed board game nights for
visitors to enjoy together.
Monopoly Boutique:
Retail Space: A Monopoly-themed boutique offering
merchandise, collectibles, and unique Monopoly-inspired items.
Family-Friendly Movie Nights:
Theater Screenings: Host family-friendly movie nights
featuring Hasbro-themed movies or classic family films.
Snack Stations: Provide themed snacks and beverages for a
cozy movie-watching experience.
Seasonal Events:
Game Nights: Regular events with a rotation of board games,
card games, and trivia.
Themed Evenings: Seasonal events tied to holidays or special
occasions, with unique decorations and activities.
Art Corner:
Community Art Wall: A space where visitors can contribute to
a collaborative art project.
Hasbro Art Exhibitions: Regular art exhibitions featuring
fan art inspired by Hasbro characters and games.
Other Notes
Seasonal Pop-Up Shops:
Introduce seasonal pop-up shops featuring themed merchandise
based on Hasbro properties during specific events or holidays.
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